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Healthcare Product 201
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Things You'll Get From This Course
Breakdowns
Case Studies
Expert Guests
Community
Meet Your Instructors
Dhruv Vasishtha
Dhruv is a healthcare technologist with over ten years of experience building products that solve critical problems for patients living with complex conditions, and the care teams that support them. Dhruv is currently SVP Product at firsthand, a tech-enabled services business that engages and navigates individuals on Medicaid living with persistent Serious Mental Illnesses via a peer-led care team. Prior to firsthand Dhruv led product, UX, and data analytics at PatientPing, the nation's leading care coordination platform, through its acquisition and integration by Appriss Health. Dhruv also shipped mobile, biosensor, and data platform products to power the first decentralized clinical trials at Medidata ($MDSO), a global provider of clinical research technology.
Dhruv is an active angel investor in early stage healthcare startups and on the board of the Caregiver Action Network.
Julia Lin
Julia is a product manager with experience working with early startups like Memora Health and Tendo and health systems like PennMed and CHOP to uncover opportunities from user research and define new products. Julia is currently pursuing a Master’s in Clinical Informatics Management at Stanford School of Medicine. Julia also has a Master’s in Integrated Product Design and Bachelor’s in Mechanical Engineering from the University of Pennsylvania.
Course Syllabus & Schedule
Module 1
Day 1
The Native Digital Health Product Manager
(1/6, 7-830 PM ET)
Module 2
Day 2
Understanding the Healthcare Buyer
(1/9, 7-830 PM ET)
Module 3
Day 3
Stakeholder Communication
(1/13, 7-830 PM ET)
Module 4
Day 4
Healthcare Go-To-Market
(1/16, 7-830 PM ET)
Module 5
Day 5
Module 6
Day 6
Module 7
Day 7
Module 8
Day 8
Module 9
Day 9
Module 10
Day 10
Frequently Asked Questions
Who is this course for?
We designed “201” for early to mid-level career product managers who want to make a significant impact in a healthcare technology or tech-enabled services company. We equip PMs with the knowledge, frameworks, and case studies they need to stand out as a Native Digital Health Product Manager and successfully build and ship products.
Can I take this class if I am new to healthcare or product management?
If you are newer to either product management or healthcare, we have you covered. Prior to the course, we offer an “Intro to Healthcare Product Management” recording and pre-course office hours to ensure you have the foundational knowledge needed to fully engage with the course material.
I am a Sr. PM (or above) at a healthcare company, should I take this class?
For experienced product managers with over 5-7 years of experience, this course can serve as a valuable refresher, but you may find the material familiar or basic. That being said, we believe it will still provide insights and strategies specific to the healthcare technology sector that may be new. The only caveat we provide is that if you are primarily looking to go deep into healthcare subject matter expertise and are less interested in product specific best practices, we ask that you wait for our 301 course for healthcare product leaders launching in 2024.
Do I have to be at every session? How long are they?
The course runs over four 90 minute sessions. Sessions two and three in particular require live attendance as students get the opportunity to interview their target buyer and end user segments to solicit data that informs their business case assignments.
How much is the course?
The course is $1800 - if you're interested in group rates please contact julia@outofpocket.health.
Is there a lot of work?
We really believe you will get out what you put in. You could just watch the lectures and still learn something, but we very intentionally curated pre-reads and designed assignments that would help you truly grasp what we introduce in the lectures.
Will the course cover my specific sub-industry in healthcare?
Please note that this course does not specifically focus on medical devices. We will explore the broader landscape of digital health products serving payers, pharma, health systems, providers, consumers, and in both fee-for-service and value-based business models.
I have another question
Email julia@outofpocket.health and I'll get back to you ASAP.